Volvo XC90
Latin America Campaign
To mark the arrival of the new Volvo XC90 in Brazil, we were invited by agencies Inside Out and Grey to produce the photos and advertising videos that showcase the SUV in all its sophistication. The production took place over two shoot days, with locations in São Paulo and the countryside of the state. We explored iconic urban scenes and natural landscapes that helped highlight the balance between design, innovation, and performance — key features of the XC90.
Our challenge was to visually translate the model’s main updates: the new front grille, the redesigned headlights, and the upgraded multimedia system. Using a cinematic language aligned with the brand’s positioning, we produced content that blends aesthetics, emotion, and technology, reinforcing the XC90 as a sophisticated choice for those who value safety, connectivity, and style.
